Mobile Starts the Purchase Journey for 3 in 10 US Digital Shoppers
Mobilizing Shoppers™ - Mobile starts the purchase journey for over 30% digital shoppers (mobile-to-online 33%, mobile-to-store 29%). Searching on mobile phone is growing...brands today need a mobile website optimized for shoppers in decision making mode.
Mobile Starts the Purchase Journey for 3 in 10 US Digital Shoppers
marketingcharts.comUS consumers are increasingly "channel-hopping" while shopping, finds Cisco in a January study. The study takes a close look at the "Digital Mass Market," which...