Mobilizing Shoppers™ - Strategy is the key to success for brands & retailers trying to navigate the dynamic mobile shopper journey. Mobile isn't just delivering discounts & coupons, it's the opportunity to make a personal connection and ongoing engagement.

Many Marketers Lacking Mobile Strategy

mediapost.comDespite words to the contrary, many brands are jumping into the mobile world without any real strategy behind what they’re doing and why. According to new research from mobile consumer research company Kontagent and...