Mobile is all about personal experiences with the brand...connecting 24/7. Implementing mobile tactics isn't enough, mobile requires establishing clear goals, smart strategy, personal messaging and integration into the media plan...not just unique one-off mobile programs.

Mobile minefields - and how to avoid them mobilemarketer.com

Entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals. Mobile is a great way for marketers to reach consumers no matter where they...