Mobilizing Shoppers™ - Mobile search happens when shoppers are in decision making mode - 45 percent of mobile searches are meant to help consumers make a decision. Implication: Shopper friendly mobile website - with information/content to help buyer make the purchase.

55pc of mobile search conversions happen in one hour: study

mobilemarketer.comWith more than half of mobile searches resulting in a conversion within one hour, marketers need to be prepared to quickly serve users a full spectrum of information once a search has been made, according to a new study from...