Mobilizing Shoppers™ - Mobile & digital platforms align with consumers evolved behavior and decision making: earned marketing, storytelling, content marketing. Brands & retailer should make it easy for consumers to access, evaluate, share & buy.

We Asked, Marketing Execs Answered: If You Could Solve One...

The creation of a successful advertising or marketing campaign requires a tricky formula. In a multi-platform world, it includes inventiveness, risk-taking, and luck. And the decision-makers often face a myriad of choices, as...