53pc of mobile users stop an in-store purchase because of their phone

Mobile multitasking - 64 percent of mobile commerce encounters happened while the consumer was engaged with some other medium besides their mobile phone. Brands that integrate mobile with traditional media create a greater impact. & engagement

53pc of mobile users stop an in-store purchase because of their phone mobilecommercedaily.com

A new study from the Interactive Advertising Bureau points to the strong use of mobile by consumers while they are inside a retail store, with 73 percent of respondents saying they have used their mobile in store. The focus of...