Mobilizing Shoppers™ - Great idea, Red Bull tie-in with Us Magazine. Before brands create mobile advertising programs, make sure the website is mobile optimized with the 'right' content. Consumers don't like to 'pinch & zoom' and over 50% of web visitors won't come back if it takes more than 5 seconds to load.

Red Bull showcases new products via mobile advertising

mobilemarketer.comEnergy drink brand Red Bull is turning to mobile advertising again to promote its new Edition beverages and encourage consumers to learn about them. The company is running the campaign within Us Magazine’s mobile site. The ads...