Mobilizing Shoppers™ - 75% of shoppers use their smartphones in-store...'assisting' in making purchases. Just like in basketball...'assists' lead to points. Mobile 'assists' lead to transactions/sales. So, when shoppers pull out their smartphone for more product information, ratings & reviews...brands need a mobile optimized website to help shoppers find the information in 1-2 clicks.

75pc of consumers access smartphones in-store: Forrester

mobilemarketer.comNEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store. During the “Understanding the Mobile...