Mobilizing Shoppers™ - Consumer shopper behavior is changing and they are going mobile. 79% of shoppers are using their smartphones to make purchase decisions. 82% of shoppers go directly to search engines (vs. app or direct to site) for product information while in-store. And, 90% of smartphone shoppers use their phone for pre-shopping activities.

Use mobile to lure customers to stores, keep them there: Googlemobilecommercedaily.comWith smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and help keep them there, according to a new report from Google. Key findings...