Forrester exec: Future of mobile development hinges on context

Mobilizing Shoppers™ - Think mobile first when creating strategy/messaging as shoppers move freely between devices. Consumer + Context + Content + Collaboration/Engagement will make for the optimal simple mobile experience.

Forrester exec: Future of mobile development hinges on contextmobilemarketer.comLAS VEGAS - A Forrester executive at the CTIA 2013: Mobile Marketplace conference said that the future of mobile development is about more than just adapting to smaller screens, different programming languages and new operating...