Mobilizing Shoppers™ - Mobile is a great way to target and personalize messaging to these Young, Urban & Connected Latinos. Upscale Latinos are younger than upscale non-Hispanic Whites (33 years old compared with 39 years old) and they live active lifestyles, often with young families and have the disposable income to pamper their image, and they outspend upscale non-Hispanic Whites and Hispanics overall on health and beauty products.

Upscale Latinos: America’s New Baby Boomers

nielsen.comHispanics are steadily helping shape the landscape of America’s economy and have become a game changer for marketers. But within this broad demographic lies a powerful core segment that accounts for 37 percent of the group’s...