The Me Generation Meets Generation Me
Mobilizing Shoppers™ & Mobile Engagement - personal messaging, content & context are critical to resonate with Boomers and Millennials. Segmentation & messaging are keys to success when creating mobile tools: website, APPS, SMS, social media, email, etc.
From their money to their media, Boomers and Millennials exhibit vastly different behaviors and habits. Yet, despite being born 30 years apart, these two mega-generations have something in common: they're in demand by advertisers...