Consumers Favor Brand Searches On Mobile Site

Mobilizing Shoppers™ - Mobilize your website, don't lose shoppers or send them to competitors. 76% of respondents said that they would not engage in a brand’s Web site that was not optimized for mobile, a third (32%) of those consumers would not return to the Web

Consumers Favor Brand Searches On Mobile Site

mediapost.comDespite their leading role in many mobile conversations, new research shows that apps should merely support a brand’s broader strategy. Across top global markets, only 27% of consumers claim to commonly download an app when prompted to do so...