Augmented reality gives Anheuser-Busch a competitive edge in...
Mobilizing Shoppers™ - A-B using augmented reality to further brand engagement and drive sales. Brands should consider the P2P and integrate augmented reality into the consumer journey....not just make a cool AR experience.
Augmented reality gives Anheuser-Busch a competitive edge in...
mobilemarketer.comAnheuser-Busch is one of the few marketers today that is not only experimenting with augmented reality at scale, but is also banking on the technology as instrumental to driving retail sales. Beer brands are at the forefront of digital innovation...