Mobilizing Shoppers™ - Roughly 30 percent of consumers responded that if they received an email that was poorly-designed to fit on their mobile device, they would unsubscribe from an email newsletter...up from 18 percent in 2012. Email content must be created for mobile engagement.

Retailers’ mobile challenges multiply with email

mobilecommercedaily.comMobile is close to hitting a tipping point as the primary way that consumers read email and eventually shop from, so why are most retailers still not nailing the basics? A slew of new reports from last week point to mobile’s growing role in email...