The Power of the In-Store Experience
Mobilizing Shoppers™ - 91% of grocery shoppers make a shopping list for most or some of their shopping trips. Implication: Brands need to get on the shopping list. Mobile is POS in the hands of the shopper - reaching them before, during & after their store visit.
When shopping for groceries, the overwhelming majority of consumers around the world plan their shopping trips by using a shopping list and comparing prices. Globally, 84 percent of respondents in a recent survey conducted by...