Mobilizing Shoppers™ - Media consumption is rapidly changing as consumers move freely between devices (traditional & digital/mobile). Layer on the Bi-Cultural Latino as they seamlessly toggle between English & Spanish. Implication: Engage shoppers in their preferred media vehicle & language.

A Growing Share of Latinos Get Their News in English

pewhispanic.orgThe language of news media consumption is changing for Hispanics: a growing share of Latino adults are consuming news in English from television, print, radio and internet outlets, and a declining share are doing so in Spanish, according to survey...