Mobilizing Shoppers™ - All the talk about mobile as the 2nd screen...it's now becoming the 1st screen. Media fragmentation continues and consumption is controlled by viewers/consumers. What's that mean for shopper marketing? Mobile becomes the always connected media vehicle that carries brand messaging all the way through to point-of-purchase. less

The future of TV increasingly looks mobile

mobilemarketer.comWhile mobile’s influence on traditional television has been felt for some time, the convergence of the two platforms started stepping into high-gear this year. With a surge in digital viewing of TV programming and in the kinds of content available...