A Mobile Shopper’s Journey: From the Couch to the Store (and Back...
Mobilizing Shoppers™ - Mobile shopper journey is more than buying online. Mobile can drive traffic to stores: 84% of tablet users access store locator from home. 70% of smartphone users access the store locator. How easy is it for shoppers to locate a store on your mobile website?
A Mobile Shopper’s Journey: From the Couch to the Store (and Back...
nielsen.comWe already know that mobile shopping is growing, in step with the growing group of smartphone and tablet owners, but what kinds of activities are mobile shoppers pursuing? Considering the varying mobility between tablets and smartphones, it’s...