Mobilizing Shoppers™ - Peer recommendations are leading drivers to purchase and 65% use social media to find the perfect gift...most likely accessing through their mobile device. The social media + mobile connection is powerful for brands & retailers to engage shoppers, leading them to purchases.

65% of Shoppers Tap Social Media for the Perfect Gift

mashable.comHow often do people rely on social media when shopping? Check out this infographic for a detailed breakdown.