Smells Like Teen Spirit: How Teens are Using Entertainment

Mobilizing Shoppers™ - Teens are willing and open to extending their entertainment experiences across all of their favorite brands. Their engagement is increasingly important as they grow older and build up their buying power.

nielsen.comWith back to school season now upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests. The face of gaming isn’t what it used...