Apple, Coca-Cola successfully use mobile to drive brand value
The future is mobile...the hard part is creating the right strategy, plan & tactics that drive brand value and business objectives
Apple, Coca-Cola successfully use mobile to drive brand value: study mobilemarketer.com
In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies...