Mobilizing Shoppers™ - To reach consumers while they plan trips and once they’re in the store, effective mobile strategies could help drive more trips and bigger baskets. Phil Lempert, Supermarket Guru suggests - Supermarkets must orient their offers and communications to the new ways shoppers (especially Millennials) seek information, guidance and savings. less

Play Video If you're not digital, you're not relevantyoutube.comPhysical stores and online products need to be in sync with the modern customers' shopping and social media habits.