Mobilizing Shoppers™ - Today, multichannel engagement in-store and out-of-store location sensitive offers/information, mobile app specific specials and localized content is what shoppers are seeking. However, mobile usage is lagging based upon shopper tech understanding & behavior. Engagement and loyalty requires creating mobile shopper programs based upon current shopper behavior (research, sharing, media consumption & mobile usage)...that's just for today, tomorrow is a different story. less