Mobilizing Shoppers™ - Omnichannel shoppers also lead the way in multimedia consumption and requires customized message/content by media vehicle. Storytelling is the perfect way to integrate brand + retail messaging and customize by media vehicle & path-to-purchase trigger points.

Why Agencies and Brands Need to Embrace True Storytelling

adweek.comTo build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling. The difference?