Mobilizing Shoppers™ - social sharing is becoming a key trigger point in the Consumer Decision Journey - Path-to-Purchase...and most social media is accessed through mobile devices. The social + mobile + shopper connection keeps growing and requires integration.

- 29% of Pinterest users have purchased something (in-store or online) after sharing or favoriting it on Pinterest

- 22% of Twitter users have purchased something after tweeting, retweeting, or favoriting on on Twitter

- 38% of Facebook users have purchased something after liking, sharing, or commenting on it on Facebook

The Three Tribes of Social Shoppingblogs.hbr.orgPlus: why Pinterest users are so valuable to marketers.