Mobile Shopping Trends: Who, When and Where
Mobilizing Shoppers™ – Omnichannel content marketing is the key to shopper engagement...before they reach the store. Savvy shoppers research & plan in advance as supported by this survey from Compete - the rate of in-store shopping for smartphones. This proves that although a lot of mobile shopping is performed in-store, it is only the primary location for 15% of consumers. This survey also demonstrates the importance of creating messaging content based upon context and device. Shopper behavior varies between mobile devices: smartphone and tablet.
Using data from tens of thousands of mobile users, we identified important mobile shopping trends for eCommerce retailers.