Mobilizing Shoppers™ – Latinas are mobile - 3/4 are using digital platforms to make day-to-day decisions or as a lifestyle guide through big events, and two-thirds are using it to guide their in-store retail purchases. Mobile is a great way for brands and retailers to personally engage with Latinas.

Guiding Light: Latinas Turn to Digital for Purchase Decisions

nielsen.comAs consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out of 10 Latinas are using online information to make decisions about buying products...