A Look at Women and Their Relationship With Mobile Phones
Mobilizing Shoppers™ - Women use their smartphones through the entire shopping process: Make & save product wish list, collect coupons, make shopping lists and share photos of their purchases = shopper + mobile + social connection.
A Look at Women and Their Relationship With Mobile Phones
adweek.comWomen really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43...