Holiday Shoppers: 65% Research Online, Then Head to the Store

Mobilizing Shoppers™ – The new store window is digital/mobile! 65% of 2013 holiday shoppers will research, then head to the store. Brands & Retailers with a responsive mobile website will win in search and more importantly shopper engagement.

65% Research Online, Then Head to the Store

mediapost.comThe holiday shopping surveys are now coming out fast and furiously and all signs are pointing to many shoppers being very busy on their mobile devices. Some new stats from the Accenture 2013 Holiday Shopping Survey show that many (38%) of shoppers...