Study: Mobile+TV Ads Work Way Better Than TV Ads Alone
TV viewers are multi-tasking, watching TV while on their mobile devices. Study shows an increase in purchase intent & brand awareness when TV & mobile are integrated. DRTV brands should capitalize on this media convergence - blending TV + e-commerce + m-commerce.
Study: Mobile+TV Ads Work Way Better Than TV Ads Alone - Forbes
Who says multitasking doesn't work? We notice and respond to ads much more on iPads and iPhones while we're watching television than we do to TV ads alone, according to a study released this morning by Nielsen for the mobile... Edit