Mobilizing Shoppers™ – Personalized offers can drive up sales (increased customer store visits and “basket size,” - Consumer insights & segmentation enable brands to personalize messaging based on context (smartphone, tablet, digital, email) and need, attitude, behavior, etc.

At the Supermarket, Prices Get Personal

businessweek.comChains are using data culled from billions of purchases to offer deals tailored to specific shoppers. That can boost sales and keep customers from straying to...