Connecting What Consumers Demand with What Shoppers Buy
Mobilizing Shoppers™ – New Path-to-Purchase = List Moment of Truth! Shoppers make decisions before they reach the store...72 percent of items in shopping carts were on the shopping list.
Connecting What Consumers Demand with What Shoppers Buy
nielsen.comPart of the pre-planned purchase behavior may be due to the fact that on average, nearly half of shoppers in the recent Nielsen study said they aren’t engaged in stores as they shop a particular category. So if consumers aren’t engaged, they’re...