Starbucks, Sephora bet on mobile to drive new customer loyalty
Mobilizing Shoppers™ – Recruiting customers and creating loyalty is always a challenge for retailers and brands. Mobile devices makes it easier for shoppers to stay connected whether it's SMS, APP with Push Notifications or even Mobile Optimized Email.
Starbucks, Sephora and Walgreens are putting mobile and digital at the forefront of their post-holiday campaigns to help drive loyalty with new customers acquired during the holiday shopping season. All three...