Safeway, Giant Eagle employ iBeacon to simplify shopping

Mobilizing Shoppers™ - It's important to reach shoppers while in the store. It's even more important to get on the shopping list since 4 out of 5 items in the avg. shopping cart is on the list. Connecting with shoppers throughout the entire P2P.

mobilecommercedaily.comSafeway and Giant Eagle yesterday began using iBeacon and related applications in 150 stores to offer better customer service in-store and beyond. As mobile device ownership increases, retailers are responding by diversifying their services. The...