41pc of mobile owners to use apps while watching Super Bowl XLVIII:...

Mobilizing Shoppers™ - Super Bowl = Cross platform media consumption, a great opportunity for mobile/social brand engagement. 56 percent of millennial women who own mobile devices will multi-task from their smartphones and tablets while watching the game.

41pc of mobile owners to use apps while watching Super Bowl XLVIII:...

mobilemarketer.comSocial media, gaming and weather applications are the top categories that consumers are most likely to be using while watching Sunday's big football game, according to a new study from Soasta. Soasta’s new Super Bowl Second Screen study looks...