Millennials: Much Deeper Than Their Facebook Pages
Mobilizing Shoppers™ - Mobile is a great way to segment and personalize messaging to multicultural millennials. Nielsen report: Millennials make up the most racially and ethnically diverse generation (19% Hispanic, 14% African American and 5% Asian)—and this growth in diversity will only increase as they start their families. Majority of Hispanic Millennials are bilingual. less
It takes a lot to define a generation, and no two generations are alike. As much of the world is watching the young adults in the second-youngest generation develop and become full-fledged consumers, marketers are placing more and...