Staples tests extending mobile offers into SMS for real-time relevancy

Mobilizing Shoppers™ - SMS may not be sexy, but it works and most all shoppers today know how to text and it doesn't require an app to engage. Once shoppers opt-in, brands & retailers have a direct response vehicle to personally engage.

Staples tests extending mobile offers into SMS for real-time relevancy

mobilecommercedaily.comStaples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online. The text messaging test is being promoted via signage is...