Beacons put a dent in CPG brands' in-store strategies

Mobilizing Shoppers™ - Mobile connects with shoppers throughout the entire P2P, not just in-store. CPG brands don't have to compete with in-store activity by getting on the shopping list...new studies show 4 of 5 items in shopping carts are on the shopping list.

Beacons put a dent in CPG brands' in-store strategies

mobilemarketer.comWhile consumer packaged goods brands continue to bet on mobile to connect more directly with consumers, new technologies such as beacons will not make it any easier for brands to reach in-store shoppers unless they partner with retailers. Both...