Mobilizing Shoppers™ - Men & Women use their smartphones for shopping differently. Women make lists and look for values. Men research, comparison shop, ratings & reviews. Shopper segmentation and personalized messaging are critical for brands and retailers to engage their customers.

Smart Phone Shopping | Men Vs. Women - Consumer Reports News –...

consumerreports.orgWondering who uncovers the best deals using their smart phones, the guys or the gals? Consumer Reports survey reveals the different ways they use their phone to shop.