Babies “R” Us builds omnichannel prowess with print-to-Web mobile app
Mobilizing Shoppers™ - Traditional media + mobile = shopper engagement/sales. Mobile is a great vehicle to augment any traditional or non-traditional marketing program...extending reach and adding another 'trigger point' in the P2P - new consumer decision journey.
Babies “R” Us builds omnichannel prowess with print-to-Web mobile app
mobilecommercedaily.comToys “R” Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engage with the Babies “R” Us print catalog to find out more about specific products and...