IAB exec: Millennial Hispanics will fuel next-generation mobile...

Mobilizing Shoppers™ - Trying to engage Millennial Hispanics? SMS is a key part in how millennial Hispanics interact with their mobile devices. Facebook and Instagram were singled out as the two most used social platforms. The first "mobile-first" generation.

IAB exec: Millennial Hispanics will fuel next-generation mobile...

mobilemarketer.comNEW YORK - Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics. The “US Hispanic Millennials:...