Mobilizing Shoppers™ - New study = greatest power and potential of mobile – particularly smartphones – lie is influencing and informing purchases that are made both on and offline. This requires content strategy based upon context/usage all delivered on a mobile responsive website.

Mobile shopping 2014 the rise of the omniconsumer

tradedoubler.comThe boundaries between devices and between on and offline activities and between different sales channels are disappearing. Marketers need to understand and adapt to this new landscape if they want to stay relevant and grow. New research from...