Post Foods’ Honeycomb swarms Instagram for teenage-focused campaign
Mobilizing Shoppers™ - CPGs ramp up mobile, social efforts as mobile media consumption continues to grow. Virtual word-of-mouth is an important 'trigger point' in today's P2P - consumer decision journey.
Post Foods’ Honeycomb swarms Instagram for teenage-focused campaign
mobilemarketer.comPost Foods is tapping into Instagram's creative capabilities with a new campaign for HoneyComb cereal that enlists user-generated content to hopefully build long-term engagement. HoneyComb’s new campaign asks consumers to compete weekly tasks by...