Mobilizing Shoppers™ - Mobile is a growing 'trigger point' in today's path-to-purchase - especially for Millennials using their mobile devices. Retailers who continue to rely on traditional means of attracting and retaining new customers are likely to fall behind

• 41% want to be able to gather loyalty points or savings
• 38% want to receive real-time promotions
• 32% would like to use a product locator in-store
• 25% want to be able to pay with their phone at checkout.