Mobilizing Shoppers™ - Engaging with Hispanic or Latino shoppers requires deeper insight into the individuals attitudes, interests & needs. Brands that personalize communications will make a greater impact...and mobile is a great vehicle to deliver unique messaging.

Which is it, Hispanic or Latino?

cnn.com If there's one thing everyone should know about Hispanics in the United States, it's that this growing minority is in the middle of a stressful identity crisis.