Mobilizing Shoppers™ - Multi-screen media consumption is making it harder for brands and retailers to reach shoppers. According to Mircosoft research, there are four pathways of multi-screen behavior, with distinct motivations behind each: Content Grazing, Investigative Spider-Webbing, Social Spider-Webbing & Quantum. Now more than ever...content is connected to media consumption/vehicle.

Distinct multi-screen behaviors emerge, opening up new marketing...

mobilemarketer.com While marketers increasingly recognize the need for multichannel marketing as multi-screen content consumption grows, many fail to grasp the different needs driving distinct cross-device behaviors. From Facebook’s...