Mobilizing Shoppers™ - Omnichannel Shopping: Digital is making significant strides with mature consumers, particularly Baby Boomers. Older generations are starting to use the Internet more readily for purchasing goods from vendors that offer home delivery—a key service retailers can provide to consumers who don’t drive.less

The Aging Population is Growing, and So Are its Retail Needs

nielsen.com We’re all getting older, but we’re also living longer. And as the world’s population lives longer, mature consumers are focused on staying active and being healthy. According to the World Health Organization, 2 billion people...