Mobilizing Shoppers™ - Mobile is a great vehicle to build loyalty because the smartphone is individual/personal. AMEX Rewards program utilizes the convenience of the smartphone to recruit and engage customers...looking forward to trying myself.

American Express mobilizes rewards for Uber rides to drive loyalty

mobilecommercedaily.com American Express is boosting its membership rewards program by leveraging ride-sharing service Uber to create a mobile loyalty partnership, enabling Amex card members and Uber riders to use loyalty reward points...