Shopper Marketing: Mobile Up, Daily Deals Struggling
Disruption in shopper marketing...Mobile Shopper Marketing is on the rise. Marketers - 87% agreeing that digital technology has fundamentally changed the way people shop, 88% agreeing that mobile technology is a game-changer, and 72% agreeing that consumers make more...more
Shopper Marketing: Mobile Up, Daily Deals Struggling mediapost.com
Shopper Marketing: Mobile Up, Daily Deals Struggling mediapost.com
In a new analysis of the 17 digital tools most used in shopper marketing, Forrester finds that many of the most-buzzed about -- including social networking, daily deal sites and QR codes -- are struggling in earn their share of...